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Tech: Google Go: Tech giant introduces new app that uses 40% less data – Here is how it works
PublishedBy: in Business Insider/TechApril 12, 2018

Google Go provides a lighter, faster way to search the web using 40% less data

The tech giant, Google has announced the launch of Google Go, a new app that provides a lighter and faster way to search the web using 40% fewer data to display search results.

Google said the new product is available on the Play Store in 26 countries across Sub-Saharan Africa.

Juliet Ehimuan, Google Country Director, stated during the launch on Thursday, April 12, 2018, in Lagos, that new app – Google Go – encompasses search, video, images, links and other sophisticated algorithms that help first-time users to get quick results even with an unstable network connection.

 “As more and more Africans come online every year, using mobile phones as their primary and sometimes only internet device, online isn’t somewhere they ‘go’ anymore, it’s where they live – connecting with the people, places and things that matter to them. Weak data connectivity, high data costs and low RAM or storage space often make it hard for people to get the most out of the internet – Google Go is built to handle these challenges.”

“With Google Go, everything you need is just a tap away. Easily search for information or see what’s trending in your country. Find an inspirational quote for a loved one with an image or GIF search, discover places nearby, and browse videos. Access all your favourite apps and websites and discover the top destinations in your country,” Google said in a statement.


Mzamo Masito, Google Africa Chief Marketing Officer, said: “Users come to us to experience the web and access accurate information quickly. Unfortunately, users can’t always decide on the type of device they have or the kind of connection they are on.”

“Google Go is designed from the ground up to address these issues and provide a seamless experience irrespective of what device or network the user is on.”

Features of Google Go

Saves Data – Google Go is small in size – less than 5 MB – which makes it quick to download without using much data and saves you space on your phone. It uses the latest version of Google’s advanced compression algorithm, using up to ~ 40% fewer data for displaying search results.

When there’s no internet access, Google Go retries failed search requests in the background and lets you know as soon as the results are ready. Web pages load quickly, even in data saving mode or on 2G connections.

Fast – Google Go provides a lighter, faster way to search. It loads results instantly as users type and smart word suggestions help you search faster with minimal typing. The home page icons make it faster and easier for you to discover new content and find what you’re looking for with a single tap. Voice search has been improved to work better on slow connections. Add the search bar widget to your home screen for fast and easy access to what’s trending.

In March 2018, Google launched its search engine ‘New job search experience’ to help millions of job seekers in Nigeria find employment opportunities.

The additional feature helps to streamline job searches on the website by displaying local job opportunities that are only relevant to the experience and demographics of the job seeker.

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