Mark Zuckerberg's notes.

Zuckerberg rarely speaks in public and his notes included a scripted answer in case he felt "attacked."

  • Notes used by Mark Zuckerberg during his testimony at a US Senate hearing indicate the Facebook CEO was coached on how best to answer questions that could affect the public's view of the social networking site.
  • Zuckerberg rarely speaks on Facebook's operations in such a public forum, and his notes appear to have been an attempt to prepare him for a wide range of topics, including Facebook's business model, diversity, and the Russia investigation.
  • The notes included a scripted answer in case Zuckerberg felt "attacked," and a strict instruction to not mention compliance with Europe's incoming data regulation.

Facebook CEO and cofounder Mark Zuckerberg used a binder full of notes while testifying in front of the US Senate on Tuesday, indicating he was extensively coached for one of the biggest moments of his career.

Zuckerberg, who faced five hours of questioning from a rare US Senate joint committee hearing, had reportedly hired external consultants to prepare him for his first time explaining Facebook's operations to the US government in public.

According to a report from The New York Times, the consultants worked through potential questions and answers, and role-played US politicians in mock congressional hearings to get Zuckerberg comfortable with the joint committee format. Sources told The Times that Facebook's communications team wanted Zuckerberg, who rarely speaks about Facebook's operations in such a public forum, to avoid being defensive and try to answer questions as directly as possible.

That's where his notes appeared to have come in handy.

Among the basic who, what, where, and when questions surrounding the Cambridge Analytica scandal, the first item listed in his notes was that there had been a "breach of trust," and that Zuckerberg is "sorry we let it happen." The notes go on to provide specific times and details of Facebook's recent data controversies, how Facebook has since responded, and that Zuckerberg takes responsibility for the scandal.

The notes, which were photographed as one of his aides closed the binder during a short break from testifying, were extensive and not only covered issues of data-scraping, data-safety, and matters surrounding disturbing content on the platform, but also broader issues of diversity, competition, Facebook's business model, Apple's business model, and "Election Integrity (Russia)."

One bullet point explicitly scripted how Zuckerberg should clear-headedly respond to feelings of being "attacked."

"Respectfully, I reject that. [It's] not who we are," the notes read.

What appears to be the last section of Zuckerberg's notes refers to Europe's General Data Protection Regulation. The new law will soon require online services to gain permission for all data they take.

"Don't say we already do what GDPR requires," Zuckerberg's notes read in bold print.