DJ Xclusive's track record of releasing songs isn't impressive, maybe it is time to stop pushing out new songs.
The rise of deejays transitioning into artistes and having the funds and platform to shoot fancy videos and promote their music is not a bad thing as long as it is good music.
There are some deejays who sadly don't push good music and one of them is DJ Xclusive.
DJ Xclusive first released a single in 2011 titled 'I am Xclusive', which featured Mo Eazy and has been consistent in putting out his own songs featuring top artists since then.
Most times when one hears a DJ Xclusive song, there is almost always something off about the singles he puts out.
The more the singles released, the harder it becomes to put a finger on it, and here lies the problem. There is not just one thing, or two wrong with a DJ Xclusive song, at-times, there are several and while accepted at the nascent stages of his craft, the approach persists till date in dreary spectrum.
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Is it the annoying act of continuously jacking every trending commercial sound in his hunt for instant gratification?
In 2013, DJ Xclusive featured Timaya on 'Pangolo', which was a blatant imitation of the King of commercials' hit single 'Ukwu'. Ironically, he was accused of buying views for his 'Pangolo' video.
This year, DJ Xclusive has also joined the streets bandwagon by featuring Slimcase, the 'Oshozondi' singer and MzKiss in his 'Shempe' single.
In 2015, he released a debut album 'According To X' which got an average review on Pulse Music.
DJ Xclusive recently released a single with Reminisce, titled 'Slay Mama'. On the song, he jumps on Patoranking's Gqom influenced 'Available' with an infusion of 'Shaku Shaku' birthing a lazy hook that shows a lack of creativity or concept.
When Xclusive is not feeding off trending sounds, he is putting out songs that have no reason to be on anyone's playlist. With singles like the boring and unimaginative 'Sharwama', to 'Belle', that sounds like the extended version of a poorly written advertising jingle.
Despite featuring two superstars in Tiwa Savage and Reekado Banks on 'Alhaji', the song failed to set off at any point in its over 3 minutes duration. Bagged with an endless catalogue of singles and videos, Xclusive has exponentially amplified half-baked music under the guise of commerciality.
There is no doubt that with the quality of top listed artistes that he has access to, he has been able to score some hits. After all, sometimes all a song needs is a good rhythm and beat, which he fully understands.
While his skills as a deejay are solid, it is pretty forward when it comes to him being an artist and the forced phrase of 'This is football, anything can happen'. Xclusive has no business making music.
After earning his bachelor's degree in the United Kingdom, DJ Xclusive returned with a triumphal aura of money and power connects to push his skills back home where he became the official deejay for Empire Mates Entertainment while also working as a radio DJ/OAP at COOL FM.
With DJ Khaled putting out as much as nine studio albums and getting worldwide acclaim, it is understandable why every DJ sees it as the route towards increasing their fan base and expanding their acceptability.
But while some possess the ability to achieve a balance, DJ Xclusive has failed poorly with his strategy and hasn't conveyed any message or direction that makes you obligated to press play the next time you hear him shouting 'it is I' on a record.